Shinca Entertainment was founded by Shin Koyamada and Nia Lyte in the United States of America. The company is an independent production company dedicated to finance, develop, produce and distribute entertainment and arts related projects such as motion pictures movies, independent films, television projects, music, online entertainment, live events and comics/manga.

Shin Koyamada, Chairman and CEO, is responsible of all operations of Shinca Entertainment and its parent company Shinca Corporation.

In 2003, Shin became best known to audience after his co-starring role “Nobutada” in Warner Bros. Pictures epic The Last Samurai, starring Tom Cruise and director Edward Zwick. The movie was well received upon release, with a North American box office of $456 million and an enthusiastic reception among the moviegoing public in Japan, with box office receipts higher in that country than in the USA. The box office of the movie upon release in Japan was $119,268,595 and $111,127,263 in the US.

Shin starred in the Disney Channel Original Movie series Wendy Wu: Homecoming Warrior, which was one of the top rated Disney Channel Original Movies with over 5.7 million viewers on the night of its premiere in the US. It also received the highest rating in the history of Disney Channel Japan and broke records in the United Kingdom and Europe making Disney Channel the highest rated kids channel in Europe. He was also in Disney Channel Games that wasannual Olympic-based televised games that aired on the Disney Channel from 2006–2008 worldwide.

Shin narrated and executive produced full-feature documentary "Wine Road of the Samurai" with Sanyo Broadcasting System (RSK). It was directed by Sone Eiji and nationally released by Tokyo Broadcasting System (TBS) and its 28 affiliated Japanese distribution company in March 2006. The documenatry film was filmed in Japan, Egypt and France.

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Nia Lyte, COO of Shinca Entertainment is responsible overseeing all aspects of the Shinca Entertainment's operations, including development, productions, marketing, and distribution.

Smart yet beautiful, educated but not stuffy, caring and compassionate. These are just a few of the positive virtues that describe the trilingual (Spanish, English, Italian) Nia Lyte, a former Miss Hispania pageant winner and Miss Multicultural Goodwill Ambassador who holds a degree in marketing and is now the spokes model for Coca-Cola for their Hollywood A-List celebrity red carpet events. She also hosts a Monday-Friday, Web Internet Talk Show, which is currently one of the top live web shows on the internet with over a million viewers and over 10 million hits a month.

Her spokes model Lyte not only shines upon many other successful facets of the entertainment industry but also over several humanitarian causes. Gems such as being EM & CO’s 2009 official online and TV host for their LA Fashion Week gala, her spokes model and Co-Founder duties for the Shin Koyamada Foundation that raises funds to help children around the world, her authored children’s book The Power of Creativity (Funded by the Board of Education and City Council of Alabama.) and Lyte’s experience as a translator for Fox News, a music show co-host for UPN and spokes model for the Miss Multicultural Women of Today’s press tour in Los Angeles, are but a few sparkles of light that reflect her extensive background in television and broadcast and her undying commitment toward helping others.

Besides being the savvy host of TVLesson.com, serving as a US Congress Intern in Washington, D.C. where she interviewed politicians from all over the world, and almost single-handedly running her ultra-popular, interview-style Web Internet Talk Show, Lyte also created the novel InBeau Program that teaches woman of all races, cultures and denominations that beauty comes from within. With all these various real rays of light, Lyte has developed well honed interviewing and interpersonal skills, and has built strong relationships with corporations, both of which are necessary for the successful running of a non profit organization.

On a personal level, several of her life’s goals are geared towards messages of unity, love and peace. One of Lyte’s causes is to wake up people’s awareness that we are all one, no matter what color we are, religion, denomination, social class, gender or external situation we are all connected through an invisible cord of love and peace.  She believes that a pure heart and mind are a powerful tool that can unite all cultures in the world, where common bonding topics like humanity, fashion, health, dreams and much more can connect the disconnected, unite the separated and bring peace to the violent.